US iPhone market share up – in declining market – as more people switch from Android

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Article written by Ben Lovejoy, Filipe Espósito, Michael Potuck, Chance Miller, Dell Curved Monitor, via on 10 May 2023

US iPhone market share increased in the first quarter of the year, despite the fact that the smartphone market as a whole suffered a major decline, according to new market intelligence data.
After a pandemic-induced boost, the long-term trend is back to a declining market, especially in mature countries like the US.
Counterpoint’s latest market estimates indicate that US smartphone shipments fell 17% year-on-year, in Q1, with two reasons cited.
While US iPhone shipments also fell, they did so more slowly than the smartphone market as a whole – enabling Apple to boost its market share from 49% in Q1 2022, to 53% in the same quarter this year.
Apple managed to increase its market share despite a YoY drop in its shipments. Android-to-iOS migration continues to remain a key pain point among Android OEMs.

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