Article written by Ben Lovejoy, Filipe Espósito, Michael Potuck, Chance Miller, Dell Curved Monitor, via https://9to5mac.com on 10 May 2023
US iPhone market share increased in the first quarter of the year, despite the fact that the smartphone market as a whole suffered a major decline, according to new market intelligence data.
After a pandemic-induced boost, the long-term trend is back to a declining market, especially in mature countries like the US.
Counterpoint’s latest market estimates indicate that US smartphone shipments fell 17% year-on-year, in Q1, with two reasons cited.
While US iPhone shipments also fell, they did so more slowly than the smartphone market as a whole – enabling Apple to boost its market share from 49% in Q1 2022, to 53% in the same quarter this year.
Apple managed to increase its market share despite a YoY drop in its shipments. Android-to-iOS migration continues to remain a key pain point among Android OEMs.