Online consumers at risk from ‘intelligent’ price manipulation: Oxford and Imperial experts

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Article via on 04 May 2023

Widespread use of intelligent algorithmics and dynamic pricing by online retailers, puts the public at risk of ‘adversarial collusion’, maintains Dr Luc Rocher, lead author of the paper, ‘Adversarial Competition and Collusion in Algorithmic Markets’.
To keep up with the competition, sellers use sophisticated algorithms to set prices and respond in real time to competitors’ prices.
Professor Yves-Alexandre de Montjoye, senior author, adds, ‘Adversarial collusion raises new regulatory and enforcement questions.
Our results emphasise the need for regulatory agencies in the UK, US, and European Union to consider how adversarial algorithmic pricing mechanisms could subtly undermine the competitiveness of online markets and harm consumers.
The full article, ‘Adversarial Competition and Collusion in Algorithmic Markets’, Luc Rocher, Arnaud J. Tournier and Yves-Alexandre de Montjoye, is published in the journal Nature.

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